PATA launches mobile travel data platform, PATAmPOWER
The Pacific Asia Travel Association (PATA) yesterday released PATAmPOWER, a real-time travel data platform for mobile devices. PATAmPOWER, which was created in HTML5, can be used on tablets such as the iPad, smart phones and on personal and desktop computers. PATAmPOWER will officially launch on April 20 at the 2012 PATA Annual Conference in Kuala Lumpur.
PATAmPOWER provides information such as aviation passenger flows, flight capacity and frequency, hotel occupancy, social data and consumer trends. The data can be shared with fellow employees and colleagues through social media and email. The application even allows users to export graphics into reports and presentations. Users can download or print the infographics and data to create their own analysis and reports. It also allows travel professionals to see visitor expenditure in a given destination, average daily expenditure and expenditure by item (such as meals and shopping). Forecasts of future tourist expenditure in key markets and segments are also presented. Technology data in PATAmPOWER provides users with destination insights such as the percentage of internet and mobile device users, time spent on travel websites and the top travel web sites visited.
For the content, PATA has aggregated and integrated travel industry data and trends from partners such as STR Global (hotels), IATA (aviation), national tourism organisations (traveller numbers), ComScore and Sinotech (technology and social data).